Jeannie and Alan
We are absolutely appalled that you would rebrand AUNT JEMIMA products. We are a white couple in our 70's - we've grown up and loved the brand since we were children. We love the smiling face on the bottle. The family behind the face doesn't deserve this nor does the American public. It is a tribute to the woman behind the pancakes who was tapped to represent the brand. Not only is it going to potentially cause more racial issues that none of us want but it's taking away the history. Did you take a survey to see if the Black community to see if they found it offensive? And why disrupt a product that has been an American tradition for generations? And at what cost for rebranding to your company; meaning ultimately your customers? If this happens, we will never buy another Quaker product again. Respect your customers and most particularly, the family behind the face of Aunt Jemima. Will you let a few radicals make your decisions? Or do you have a Board of Directors with any common sense? We'll be watching to see what you do! Next on our list is our beloved UNCLE BEN'S RICE...then Eskimo Pies.
Your decision to erase Aunt Jemima is an arrogant, disrespectful, and cowardly decision . Aunt Jemima has been used by our family for many decades. To me she represented a kind and wholesome homemaker, who took pride in her pancake mix. I had a neighbor who could have been Nancy Green's sister. Whenever I saw Bertha, I would run to her and give a big hug. I promise you that I, my three sons, and my granddaughters will be switching to Mrs. Butterworths, as well as Red River Oatmeal. Quaker brand products will be prohibited forever. Do not be so stupid - reconsider !